When you sell on eBay Greg McKegg Jersey Womens , it's important to know how to take advantage of the kinds of markets you encounter in the different seasons. As a rule, the summer months are slow and the winter period is fast, but there's more to it than that.
It Depends What You're Selling.
Your sales won't necessarily be slower in the summer than in winter ? they might just be different. If you're selling sports equipment, for example, you'll probably find that surfing gear sells in summer while skiing gear sells in winter. You should make sure you are aware of any seasonal variations there will be in your particular market Vladislav Namestnikov Jersey Womens , and plan in advance to take advantage of them.
Selling in Peak Season.
The holiday season is eBay's peak, and the best time to be selling on eBay ? the December rush is relatively short, but if you play it right then you could make half your year's profit over those few days.
In the holidays, people are looking for presents, and eBay run more advertising than usual targeted towards buyers Pavel Buchnevich Jersey Womens , not sellers. Target your auctions more towards new users than experienced ones, writing easy-to-understand descriptions. If you have any items that are in demand, try listing some at auction and some with high But it Now prices, to see what works best.
The chances are you'll be surprised when the Buy it Now auctions go almost instantly and the auctions rack up bids like nobody's business. It is important to remember, however Brady Skjei Jersey Womens , that most of these buyers will only buy from you once.
Selling Off-peak.
For the rest of the year, the market is far slower. Don't worry though ? you can still make money. It's a little like being a stockbroker: you can make money whether the market is good or bad, if you know what you're doing.
Remember that your target market is a little more ?expert?: you're mostly selling to people who know what they're buying, and know what they want to pay. Cater to this by providing a service suitable for these customers. Show that you know what you're selling and sell things consistently and you'll have people coming back again and again.
Here's one extra tip that you might try. If you know of items that have a consistent value, it might be worth buying up as many as you can cheaply in the summer Kevin Shattenkirk Jersey Womens , storing them for half a year, and selling them during the winter rush. If you're willing to give over a little space for storage, you can make a lot of profit for little effort. After all, you don't even have to take the items out of the packaging the last seller put them in.
December marked the 40th anniversary of the original broadcast of the classic "Rudolph The Red-Nosed Reindeer"脙茠脝鈥櫭兟⒚⑩€毬吢∶兤捗⑩偓拧脙鈥毭偮? network television's longest-running, highest-rated holiday special. From my earliest childhood memories Chris Kreider Jersey Womens , watching Rudolph has been a tradition, one that continues today with my own family.
While Rudolph never crosses my mind during the year, a few days before and after the broadcast I'm always saying some of the classic lines to our kids: "His beak is blinkin' like a blinkin' beacon.""I'm cute. I'm cute! She said I'm cuuuuute!""Now you come to elf practice, learn how to wiggle your ears and chuckle warmly and go hee-hee and ho-ho and important stuff like that." I guess Rudolph remains forever etched in our minds and memories.
Just in time for Christmas, there was a 40th Anniversary Collector's Edition DVD that includes a previously deleted scene and a bonus CD featuring Destiny's Child. There are also new lighted tree ornaments Marc Staal Jersey Womens , snow globe, jigsaw puzzle, inflatable yard decorations and exclusive Beary-Limited脙茠脝鈥櫭兟⒚⑩€毬吢∶兤捗⑩偓拧脙鈥毭偮?edition, commemorative Rudolph at Build-A-Bear Workshop. No doubt, all of these products are part of a carefully designed strategy by marketing experts to capitalize on our love of Rudolph and his misfit friends.
Success Handler Action: After you finish reading this Ryan Strome Jersey Womens , gather your team and discuss why customersclients love you. Be sure to remember they "buy" for different reasons than you "sell". For instance, people buy: thrills, not circus tickets; spills, not NASCAR; and chills, not horror movies. The more clearly you understand why they buy your productsservices Jacob Trouba Jersey Womens , the better you will be able to communicate with them. Here are some questions to help you get started:
~ What are the biggest strengths of your small business?
~ How do you treat customersclients differently than your competitors?
~ Who are your "best" customersclients, and what do they have in common?
~ Which areas of your small business receive the most compliments?
~ What are the benefits customersclients receive from each of your productsservices?
All of the Rudolph merchandise didn't just show up on store shelves and Web sites this month waiting for customers. It took a lot of advance work to design, develop and distribute them. It also took a precise marketing plan to make sure potential customers find out about all of the many products available for decorating their homes and giving as gifts. As a small business owner, it is important you have a marketing plan to let your customersclients and prospects know about all the benefits they will receive from you and your team.
Success Handler Action: Your marketing plan is a roadmap that clarifies all of the actions you will take to get your message out to the right audience the right number of times this year. It is your path to higher sales, and includes analyses of your business Mika Zibanejad Jersey Womens , your competition and your best prospects. Here are five steps for creating the right plan for your small business:
1. Conduct a SWOT, identifying your Strengths, Weaknesses, Opportunities and Threats.
2. List your productsservices and why people buy from you and your team.